Marketing Campaigns

Marketing campaigns typically consist of two or three letters sent to the same group of people (recipients). Normally, each letter after the first one in a campaign is mailed 10 days to 2 weeks after the previous one. ABS Agency Builder allows an unlimited number of campaigns, and each campaign can contain an unlimited number of letters, and each campaign can have an unlimited number of recipients. Having said that, it would be foolish to abuse this kind of power. Typically, after the final letter, a personal phone call produces great results, but only if the phone call is made within two weeks of the final letter. That means the number of recipients for a single campaign, and the number of campaigns must be limited to what is reasonable for you to make the solicitation phone calls.

The good thing about this approach is that after the mailings, it's not really a cold call -- you have something to talk about. Another good thing about marketing campaigns is, they produce results. Use them and your sales will increase.